Social media is the avenue people use to interact verbally. This verbal interaction on social media is considered as a facilitator for conversation. The amazing thing about this facilitator is that it is accessible to the world at large. Moreover, social media has been recognized by various companies in corporate America as well as multi million dollar enterprises that serve as a direct contact with millions of their consumers around the world. They are able to receive comments from the masses through social media, such as Facebook. For instance, friends of those companies’ pages are able to post comments, likes, dislikes, and share with others their opinions. This gives companies an idea of how their products and image are received by the public. The success of social media as a conversation facilitator is in the hands of these companies becoming a part of the community they are trying to reach. In other words, the companies’ success is contingent upon the ability to navigate social media in their favor to accomplish objectives that relates to the long Gevity of the companies’ brand. I am consumer. All consumers should reserve the right to know the benefits and consequences behind the purchase of sold products. These companies are now aware that the success of their product in the market is as a result of the demand on the product. Social media provides consumers a platform to demand what will benefit them and not the seller.