Content is important to social media in many ways. Content validates consumers need or desire for the product, service, or trend. Social media requires content to be relevant, interesting, unique, and useful to the audience. If one lacks useful content then, one will not benefit from social media. It is important to understand what your audience finds useful. This requires research to provide content that is profitable for the audience. Many of these principles are interdependent for example, apart of research is the listening principle which is a major factor in good content. If you do not listen to what your audience prefers then your audience may find the material useless. In a recent class lecture we discussed four elements of good content which are relevant, interesting, unique, and useful material. These are some basic definition of each element to help you gain a better understanding.
- Relevant content is available and usable to the audience.
- Interesting content is enjoyable or enticing, aligned with what the audience cares about.
- Unique content is not widely available elsewhere on the social web.
- Useful content is tools or skills gained from the content and used to benefit the audience.
Furthermore, it is useless to have one element and neglect the other three. For instance, relevant content would be useless if the audience couldn’t gain an understanding of the content. When an article is full of errors it discredits the information and makes it worthless. It is important to make sure all bases are covered including spelling and grammar. Now you are ready to develop good content.