Integration is an idea often associated with the civil rights movement. Integration in relation to civil rights is an idea used to combat segregation and isolation of different races. Integration in connection to social media is simply the use of multiple social media to publicize or advertise ones cause or purpose. Many companies, brands, and television network uses this principle to get maximum results from their target audience. Integration not only reciprocates a brand’s cause but, increase the amount of consumers exposed to their brand.
For instance, the MTV network handprint in social media is evident in my own social media experience. During the VMA’s(Video Music Awards) I was interacting on Facebook and Twitter when, postings of Miley Cyrus’s performance created a frenzy amongst the current viewers of the VMA’s. I was coerced by everyone’s thoughts of her performing and immediately ran to the television. When I turned on the television and saw the end of her performance I understood the big commotion the fans made on social media. If it were not for MTV viewers integrating the current development of Miley’s performance I would have missed an unforgettable event. This story shows the power of integration in social media. I’m sure other viewers may have never tuned in to the VMA’s if the integration principle was not implemented in social media. The effectiveness of the integration principle was displayed through the reaching of a large audience in a short time frame by linking other social media.