Have you ever been in a heated discussion? The passions of all parties involved fly back and forward between the ones interacting. There is an overwhelming amount of information presented at the same time. Discussion are typically two-dimensional. There is commentary and response to the commentary. Discussion are founded upon shared interest of all parties. What is interesting enough to keep people in engaged in the discussion? Why would I discuss my personal interest with someone else? On a personal level it may be to gain friends in hopes that their interest are similar.
Professionally it could be that you have a situation that needs to be solved. The common or shared interest would be arriving at a solution to fix the problem. This generation is now discussing issues in online forums. These forums are discussion of valid information pertaining to the subject matter which may render solutions. For instance, Double Tree started a YouTube channel where people can post tips, photos, and videos of their personal experience. This is known as DTour and it provided answers to potential customers problems.
This DTour interactive platform allowed customer to discuss their good or bad experiences the comments and replies through videos or photos. I believe that discussion was helpful to the audience that found the information interesting, unique, usable, and relative. What do you all think?