Social media is leading our current generations to be able to access information all around the world. Social media is not just a facilitator of conversation but, massive sharing forum. These forums are displays of conversations, photos, opinions, and videos. The popularity of these forums have been used by vast amount of brands, companies, and non-profit organizations. YouTube is one the social media commonly used to by brands such as
Grey Goose Vodka, Kia Soul, and Red-Cross. However their purpose behind using YouTube is justifiable because of the significant number of their target audience are interactive on this form a media.
YouTube is accessible to the world at large and anyone can create a channel. YouTube can be used for personal and professional reason. YouTuber’s can create channels of their favorite videos, favorite music videos, or create their own videos to display. This new trend for sharing videos through channels has created overnight sensations. There was an unknown comedian who started a personal channel. The channel is entitle Spoken Reasons. Spoken reasons contains hilarious material and spoofs of popular ideas, events, and people. The comedian has now broken into the world of Hollywood from the popularity of his channel. Companies have acknowledge personal channels like Spoken Reasons and have model their channels after the interesting, unique, relevant, and usable content. Companies often legitimize their channels by cropping a gray check next to the title of their channels.