Sharing online through social media is a popular trend in today society. Instagram is a relatively new created social media that has effected the teenage to young-adult demographic. Instagram uses the concept of sharing in different ways from YouTube. Instead of sharing videos Instagram shares photos and small clips. These clips and photos are not organized but, shown as lists on the user’s page.
However, the photos and clips often shared on Instagram typically have an unprofessional but relative approach. In other words, the information, content, or material displayed on the account should have a real life quality or element. This approach works well for some companies, enterprises, and brands because it gives them a more personable image. Companies like Starbucks portrays their image as a small-town coffee shop. This gives an illusion to how large their enterprise is, thus motivating their target audience’s loyalty to support their neighborhood coffee shop(Starbucks).
To run a successful Instagram account requires constant activity. The endurance principle is extremely important on this form of social media. If you lack current images or clips then, you lack followers from your target audience. Your audience is seeking for exclusive, relative, interesting, unique, and usable content. There should be a constant showing of images that support the theme of every brand. The companies with the most followers typically have current image postings. For instance, Nike has over 2 million follower because their post as October 14, 2013. There are currently 616 postings on the account. The theme of Nike’s images are action inspired. The photo’s show off superstar athletes using the brand. The brand looks trustworthy because followers can see it in action.